Copywriter H/F - 92

McCann Erickson Paris

As a global communication agency recognized worldwide for its creativity and efficiency, we develop perfectly integrated marketing and communication solutions for each client, to accompany them in France and around the world. Our ambition is to track down and reveal the intrinsic truth behind each brand, so that each one can play a unique role in people's lives.

WE HELP BRANDS PLAY A MEANINGFUL ROLE IN PEOPLE'S LIVES.

Chez McCann, nous nous engageons à promouvoir l'égalité des chances. Toutes nos offres sont ouvertes à toutes et à tous, sans distinction, y compris aux personnes en situation de handicap.As a Copywriter, you'll craft the key message for our campaigns across all media : print, TV, radio, digital, social, and AI. Ready to dive in?

No copy-pasting, just tailored creativity. Your imagination will make each medium's visual unique.

Your mission : create catchy slogans and inspiring content that resonate with consumers across all platforms.

Your challenges :
- Research and develop creative concepts.
- Enhance and promote the brand's identity.
- Customize campaigns for various media (campaigns, print, social media,).
- Define or adapt the editorial tone and values.
- Write for manifestos, and video spots.
- Track project progress and manage providers (photographers, designers, videographers).
- Monitor creative trends and innovations.